TOUS les JOURS, a bakery café chain known for its wide range of gourmet pastries, cakes, and desserts, has initiated a new partnership with Oatly, a global leader in oat drink production. Oatly is now the exclusive oatmilk partner for TOUS les JOURS in the United States, which has established a strong presence since its inception in 2004, with over 100 local stores and more than 1,750 globally.
“We’re […] embracing a shared commitment to sustainability and innovation”
To commemorate the partnership, the bakery chain also introduced two novel beverage options infused with Oatly oatmilk, available from March 21 at participating outlets nationwide. The collaboration introduces the Shakerato, an iced espresso drink shaken with vanilla syrup and topped with Oatly’s Barista Edition Oatmilk, and the Shaken Tea Latte, combining Assam tea and vanilla syrup with the same oatmilk variety.
Sue Han, marketing manager for TOUS les JOURS, expressed enthusiasm for the new menu additions: “Our new beverages, the Shakerato and Shaken Tea Latte, are crafted with care, blending premium ingredients like vanilla syrup with the creamy goodness of Oatly oatmilk. Each sip is a testament to our dedication to providing our customers with delightful, planet-friendly options.”
Oatly’s expanding presence
Oatly has been actively expanding its presence in the foodservice industry, securing partnerships with several notable brands, including Barry’s fitness studios, Carvel, Coffee Bean & Tea Leaf cafes, and Insomnia Cookies. These collaborations have positively influenced Oatly’s market presence, prompting temporary surges in its stock performance. The company has also just introduced an organic version of its Barista Oat Drink in Germany, along with Unsweetened and Super Basic oatmilks in the US.
TOUS les JOURS’ partnership with Oatly is part of the franchise’s plant-based campaign, which aims to make its menu inclusive to consumers by adding more dairy-free and egg-free products.
“We are thrilled to partner with Oatly and introduce their beloved oatmilk to our customers. By bringing Oatly’s renowned product into our stores, we’re expanding our beverage offerings and embracing a shared commitment to sustainability and innovation,” concludes Han.
