Food Service

Peet’s Coffee Introduces the Southwest Breakfast Burrito with JUST Egg & Violife Cheese

Peet’s Coffee, operating around 360 locations in the US, China, and Dubai, has announced its spring menu for 2024, including the new plant-based Southwest Breakfast Burrito.

The new menu addition is described as “savory plant-based chorizo, JUST Egg, and Violife cheddar wrapped in a tortilla with southwestern flavors—black beans, corn, potatoes, salsa verde, and green chiles”.

The famous coffee chain, based in Emeryville California, and in business for over 50 years, has traditionally added plant-based options to its spring menu for some years now, most famously in 2021 it debuted the Everything Plant-Based Sandwich featuring the Beyond Breakfast Sausage and JUST Egg, which became a customer favorite and is now a permanent offering.

Peet's Coffee Everything Plant-Based Sandwich
© Peet’s Coffee

A yearly plant-based tradition

Following the 2021 spring launch, in 2022 Peet’s added the Plant-based Mediterranean Flatbread wrap with JUST Egg and Violife vegan smoked provolone cheese. And in 2023, the chain dropped its surcharge on plant-based milks to celebrate Earth Month. Peet’s reported at the time that 21% of the beverages it sells are customized with plant-based milks, while over 34% of the total amount of milk it uses is non-dairy.

Speaking to vegconomist this afternoon, Kevin Thorne, Director of Foodservice Strategic Partnerships for JUST Egg, says of the partnership, “The relationship between Peet’s and JUST Egg is one of our most successful foodservice partnerships to date, and we’re thrilled about the latest menu addition, the Southwest Breakfast Burrito. Each year, Peets delivers new and delicious menu items featuring JUST Egg, delighting their customers and demonstrating their commitment to offering the best plant-based selection of any national coffee chain.”

The new spring menu is available now. For more information, visit www.peets.com

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