Food Service

Tortilla Becomes First Fast-Casual Chain in the UK to Launch Beyond Steak

Tortilla, a leading fast-casual Mexican restaurant chain in Europe, has announced a new collaboration with Beyond Meat to launch the Beyond Steak Chimichurri Burrito. The limited-time offering will be available at select Tortilla locations across the UK starting January 2, 2025, through February 6, 2025, or while supplies last.

“We’re proud to partner with Beyond Meat to be the first fast-casual restaurant group in the UK to launch Beyond Steak”

This new menu item is designed to offer a plant-based option for Veganuary, targeting meat eaters, flexitarians, and vegetarians alike. The Beyond Steak Chimichurri Burrito features Beyond Meat’s award-winning Beyond Steak, paired with a limited-edition chimichurri mayo, Mexican rice, pinto beans, guacamole, sweetcorn salsa, pickled onions, jalapenos, and tortilla chips—all wrapped in a warm flour tortilla.

James Garland, food director at Tortilla, commented: “We’re proud to partner with Beyond Meat to be the first fast-casual restaurant group in the UK to launch Beyond Steak. Our new Beyond Steak Chimichurri Burrito is packed with juicy, meaty flavor, offering a plant-based option so delicious, the whole nation will be cheating on meat this Veganuary!”

Beyond Steak Healthy Plant-Based Bowl
©Beyond Meat

Beyond Meat’s Beyond Steak, which has garnered positive reviews for its high protein and low saturated fat content, has received multiple accolades, including Platinum at the 2024 Plant-Based Excellence Awards and Gold at the 2023 Casual Dining Awards.

Expanding plant-based options at Tortilla

In addition to the Beyond Steak Chimichurri Burrito, customers will also be able to add Beyond Steak to their custom orders at Tortilla locations as part of the restaurant’s “Build Your Own” menu. This development is part of Tortilla’s broader strategy to expand plant-based options and cater to the growing demand for vegan and flexitarian meals.

In early 2024, the company announced its strategic focus on the European and UK markets, a direction it has firmly followed with a series of notable product launches. These include the Spicy Beyond Burger Jalapeno in UK retail, the Wendy’s Plant Burger in Georgia, McPlant Nuggets in France, and the Beyond Smash Burger at Tesco stores across the UK.

The Beyond Steak Chimichurri Burrito will be available for a limited time only, encouraging customers to try the new flavor combination before it is removed from the menu on February 6, 2025.

Steve Parsons, Regional Sales Manager for Beyond Meat UK, remarked: “We’re delighted to bring our award-winning Beyond Steak to Tortilla. With 70% of their existing menu already plant-based, we’re excited to inspire even more people to try plant-based options this Veganuary. Together, we’re offering a delicious choice that doesn’t compromise on taste, a balanced lifestyle, or the environment.”

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