Haven’s Kitchen, a New York-based recreational cooking school and cafe known for creating America’s first line of fresh, refrigerated, globally inspired sauces, yesterday announced a new partnership with leading retailer The Fresh Market, expanding its presence to make a total of 300 Northeast, Mid-Atlantic and Southeast stores.
Haven’s Kitchen was named as a 2019 Food Trend to watch by Fresh Direct and Whole Foods, part of Chobani‘s highly competitive incubator program earlier this year, and praised as a favorite product by Rachael Ray, Goop, Bon
Appetit and others. A representative of the company said to vegconomist that they are quickly expanding their footprint and pioneering a move from the center of the store to the perimeter for the $23B US sauces/condiment market.
More than 89 The Fresh Market locations across 20 states will now carry Haven’s Kitchen sauces in five varieties: Herby Chimichurri, Nutty Lemongrass, Zippy Chili Harissa, Gingery Miso and Red Pepper Romesco.
Since opening Haven’s Kitchen in 2012, founder and CEO Alison Cayne responded to years of listening to students and their plea for home cooking help by launching an innovative line of ready-made sauces in 2018. Used as drizzles, marinades, simmer sauces, spreads, dips or dressings, Haven’s Kitchen sauces are pioneering a whole new grocery category of fresh meal helpers and reinventing the $23 billion US sauces and condiments market.
“Our partnership with The Fresh Market marks an important milestone for Haven’s Kitchen as we continue to expand our footprint. Consumers are eager to cook healthy, delicious, more convenient meals at home, and we’re excited to introduce our versatile sauces to more and more Americans,” said Alison Cayne. “We aim to make home cooking easier, faster, more fun and more delicious and are proud to partner with such a well-respected retailer that shares our passion for the freshest, highest-quality ingredients.”