US plant-based seafood brand Mind Blown has partnered with fast-casual chain PLNT Burger to offer the limited-time-only ‘Happy Crabby Sandwich’ for the third year running.
June is World Ocean Month, and the burger will return to menus from June 8 to mark World Ocean Day. It will be available until September 1 at all PLNT Burger locations across New York, Boston, Philadelphia, D.C., Maryland, and Virginia.
The Happy Crabby features Mind Blown’s Maryland-Style Plant Based Crab Cake, tossed in an Old Bay-inspired seasoning and served with lettuce, tomato, pickles, and house-made tartar sauce in a toasted bun. Each crab cake reportedly contains 11g of plant-based protein.
“The ‘Happy Crabby’ is back, baby!” said Spike Mendelsohn, co-founder and Culinary Director of PLNT Burger. “This crispy, tangy bite of summer is everything. We love teaming up with Mind Blown™ to serve up flavor that’s fun, planet-friendly, and totally craveable.”
“The power of partnership”
Mind Blown™ and PLNT Burger previously offered the popular sandwich in 2023 and 2024. Purchasing it benefits the oceans in more ways than one — Mind Blown™ donates 1% of its profits to coral reef restoration in partnership with the Coral Restoration Foundation.
Alongside its award-winning Crab Cakes, Mind Blown™ also offers plant-based Dusted Shrimp, Dusted Scallops, Coconut Shrimp, and the new Shelf Stable Sea Scallops. The products are available for food service and launched at 80 Wegmans locations last year; they can also be purchased from Mind Blown’s website.
“We’re beyond excited to bring back The Happy Crabby for a third year in a row!” said Monica Talbert, CEO and co-founder of Mind Blown™. “What started as a seasonal special has become a true celebration of flavor, sustainability, and the power of partnership. There’s no better way to honor World Ocean Month than by offering something delicious that makes a real impact.”
