Gastronomy & Food Service

PETA Steps in to Assist UK Businesses with “Skyrocketing” Demand for Vegan Food

In response to “skyrocketing demand” from businesses, many of whom are struggling to keep up with the fast increase in veganism, PETA has released a guide to introducing vegan options, as a resource to help restaurants satisfy the public need for more plant-based products.

People for the Ethical Treatment of Animals (PETA) announced the launch their guide to help restaurants, pubs, caterers, and other food-industry insiders expand their vegan repertoires. The manual addresses the ins and outs of vegan eating in digestible sections with titles such as “Why Offer Vegan Options?”, “Quick Switches for Menu Favourites”, and “Hidden Ingredients”.

It offers creative suggestions for “veganising” traditional dishes, including a satisfying “fish” and chips made with battered tofu or even banana blossoms, and for using high-quality, animal-friendly substitutes like egg-free mayonnaise, vegan cheese and yogurt, and oat, almond, or soya milk. The guide also highlights some of the best vegan options already on offer, including PizzaExpress’ pulled-jackfruit pizza and Wagamama’s Vegatsu curry.

Dawn Carr, PETA
Dawn Carr, PETA

“Huge numbers of Brits are seeking plant-based foods, and offering tasty, innovative vegan dishes is the easiest way for restaurants to cash in,” says PETA Director of Vegan Corporate Projects Dawn Carr. “There are plant-based versions of nearly every animal-derived food, so it’s time to look beyond houmous and sorbet. From helpful tips to inspiring ideas, PETA’s guide will help those in the food industry put their best animal-friendly foot forward.”

PETA’s “Guide to Introducing Vegan Options” is available now. For more information, visit

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