Gastronomy & Food Service

Redefine Meat and Classic Fine Foods Partner to Bring “New-Meat” to High-End Restaurants

Redefine Meat and Classic Fine Foods have joined forces to bring the former’s plant-based “New-Meat” to high-end dining venues in England and Wales.

The latest development from the Israeli firm closely follows the news from earlier this month that Michelin chef Marco Pierre White has expanded his collaboration with Redefine, adding 3D printed lamb and beef to his spring menus across the UK.

“We see Redefine Meat and Classic Fine Foods as a perfect match”

Classic Fine Foods is a distributor specialising in gourmet foods. The company will offer Redefine’s entire range to clients, including plant-based beef and lamb flanks and three minced products (the Redefine Burger, Redefine Sausage, and Redefine Kebab).

The new collaboration will allow chefs and restaurateurs at Michelin-star restaurants, hotels, and other dining venues to improve their plant-based offerings. Redefine says its meat alternatives are comparable to high-quality animal meat in taste, texture, and aroma, adding that its technology can “produce any cut of meat a cow can”.

© Redefine Meat

“World’s first” high-end plant-based whole cuts

Redefine’s beef and lamb flanks first launched in November, claiming to be the first ever high-end plant-based whole cuts. The products quickly received praise from a range of high-end and Michelin-star chefs, including Marco Pierre White, Ron Blaauw, Joachim Gerner, and Shahaf Shabtay.

In January, Redefine raised $135 million to expand worldwide. Then, in April, the company launched at high-end department store Selfridge’s, cementing its focus on luxury dining.

“Classic Fine Foods is renowned for its exceptional quality of products and unique gourmet offerings,” said Callum Braddock, VP of Business Development UK at Redefine Meat. “Our New-Meat products will continue to strengthen Classic’s portfolio to provide high-end restaurants and hotels with a new range of gourmet creations that will inspire chefs and food lovers. This is why we see Redefine Meat and Classic Fine Foods as a perfect match, always striving to deliver the best products to satisfy even the most carnivorous meat-lovers.” 

Please add to your contacts!

Recent Posts

AlgiKnit Raises $13 Million to Scale Sustainable Kelp Yarn Production

Sustainable kelp yarn producer AlgiKnit has raised $13 million in its Series A funding round,…

June 30, 2022

Newly Formed Project Eaden Raises €8M For Alt Beef Products With “Unseen” Texture and Taste

Newly formed German foodtech Project Eaden announces an €8 million seed round led by Sweden-based…

June 30, 2022

BALPro Study Says 73% of Germans Eat Alt-Protein Products on a Regular Basis

Research by the Association for Alternative Sources of Protein (BALPro), in collaboration with Bloom Partners,…

June 30, 2022

Briana King and Green Monké to Launch High-Dose THC Beverage in California

 Los Angeles-based skateboard icon and popular cannabis soda announce collaboration on new can design and…

June 30, 2022

Green Generation Fund Raises €100M to Provide Seed Capital to Alt-Protein Startups

Entrepreneurs Manon Littek and Janna Ensthaler have launched the €100 million Green Generation Fund, after…

June 30, 2022

THIS Launches New Range Into Fast-Growing UK Frozen Plant-Based Meat Category

THIS is launching into a new category with a range of frozen plant-based food products.…

June 30, 2022