Sinelli Concepts International, the parent company to hundreds of global restaurants and businesses, announces a partnership with Texas-based restaurant chain Earth Burger to launch national franchising across the US.
“Sinelli Concepts is proud to partner with a Texas-based brand that takes pride in offering customers accessible plant-based options“
Aiming to “change the future of fast food”, Earth Burger will hold a launch party on Nov. 10th to showcase its brand to potential franchisees. According to Sinelli, which has helped launch successful concepts such as Which Wich Sandwiches, Genghis Grill and Paciugo Gelato, Earth Burger has already attracted strong interest and received hundreds of franchising inquiries.
Founded in 2014 in San Antonio, Earth Burger is led by award-winning chef Mike Behrend and serves a healthier, fully plant-based take on classic fast food. Its menu ranges from the signature Earth Burger (made with Beyond Meat) to a Fishless Sandwich, Chik-N Sandwiches, tenders, and breakfast wraps. For sides, diners can choose from traditional favorites like fries or opt for healthier, vegetable-forward dishes like kale salad, hummus with carrot sticks, edamame and apple slices.
Desserts include the “Earthshake” milkshakes, available in Strawberry, Chocolate, Vanilla and Oreo flavors, as well as coconut soft serve.
“Trajectory of demand”
“Sinelli Concepts is proud to partner with a Texas-based brand that takes pride in offering customers accessible plant-based options,” said Jeff Sinelli, Founder of Sinelli Concepts. “We’ve seen a trajectory of demand for plant-based food and more sustainable options. The future of fast food is here, and we know plant-based lovers and novices alike will enjoy Earth Burger’s flavorful offerings.”
On Nov. 10th, Earth Burger will host an exclusive launch party in San Antonio, where potential franchisees can learn more about the brand, meet the Earth Burger and franchise teams, and taste the menu. To attend, participants are encouraged to first register at https://www.earthburger.com/franchiselaunchparty/.
Bold recipes
“As a Texan, I can strongly confirm meat is a central part of Texas food culture – but believe me when I tell you these burgers are just as tasty,” said Chef Behrend, founder of Earth Burger. “You’re not settling for an average bland fast food meal at Earth Burger. Our completely meatless menu features bold recipes and sauces we create in-house, bringing out the best flavor in our dishes. We want to provide a really delicious meal that just happens to be plant-based.”
