Gastronomy & Food Service

Veggie Grill Opening 35th Location and First Multi-Concept Restaurant in NYC

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Leading fast-casual chain Veggie Grill announces it will open its 35th restaurant in New York’s Midtown Manhattan neighborhood on Wednesday, Dec. 14th. Located at 1004 Second Ave., the new location will offer all four concepts in Veggie Grill’s family of brands under one roof for the first time, including Más Veggies Vegan Taqueria, healthy Vegan Bowls For All and its specialty burger concept, Stand-Up Burgers

“We’re thrilled to be unveiling the Veggie Grill experience…in one of the most prominent food capitals of the world, New York City”

Created to empower plant-based eating across the world, Veggie Grill’s menu will offer a wide variety of fan favorites including:

  • BLT Avocado Croissant – Crispy bacon, romaine lettuce, sliced tomatoes, Dijonnaise, and mashed avocado on a croissant roll.
  • Korean Kimchi Beef Bowl – Sesame-marinated bulgogi beef served over Kimchi, brown rice, marinated power greens, roasted butternut squash, avocado, pickled cucumber and Korean BBQ sauce.
  • Crispy Baja Fish Tacos – 2 Crispy Baja fish tacos with jalapeño slaw, pico de gallo, cilantro, and lime on warm corn tortillas.
  • The VG Classic Burger – Beyond burger, American cheese, special sauce, lettuce, tomato, pickle, and onion on a brioche bun.
Veggie Grill Midtown
© Veggie Grill

New concepts

The Midtown restaurant marks the chain’s 3rd installation in the US East Coast, following openings in New York and Massachusetts. First founded in 2006, Veggie Grill is America’s largest 100% plant-based fast-casual brand, with dozens of restaurants across five states.

Recently, it expanded its concept to offer vegan tacos (Más Veggies), vegetable-forward bowls (Vegan Bowls for All), and gourmet burgers (Stand Up Burgers) through both brick-and-mortar and delivery services.

Vegan Tacos/ Veggie Grill
© Mas Veggies Vegan Taqueria

“Revolutionizing comfort food”

In Midtown Manhattan, the restaurant will offer grand opening specials from Wednesday, December 14 to Sunday, December 18, with gift cards, BOGO shakes, free starters and other surprises.

“We’re thrilled to be unveiling the Veggie Grill experience to our Midtown consumers located in one of the most prominent food capitals of the world, New York City,” said T.K. Pillan, co-founder of Veggie Grill.

Veggie Grill/ Stand Up Burgers
© Stand Up Burgers

He continued, “We’re confident that New Yorkers will identify with our mission of empowering plant-based eating across the world while revolutionizing traditional comfort food to be deliciously vegan. Veggie Grill is a fun and welcoming destination that allows consumers to contribute to a more sustainable and humane future.”

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