Gastronomy & Food Service

Wetherspoons to Offer Fake Meat For First Time Following Deal with Meatless Farm

Ubiquitous value pub chain JD Wetherspoons will offer gourmet meat alternative products for the first time, following a deal with Meatless Farm, the UK’s plant meat creator which aims to be a competitor to Beyond Meat and Impossible Foods.

The Meatless Farm produces plant-based mince, burgers and sausages which are available in UK retail in Sainsbury’s, Morrisons, Booths and the Co-op. The Leeds based company also successfully rolled out across Europe and into the US. This month we also reported that the firm also secured a seven-figure equity deal with broadcaster Channel 4.

Meatless Farm products
Courtesy of Meatless Farm Co

The Meatless Farm founder Morten Taft said: “We set up the brand to try to reduce global meat consumption. We are delighted that our products are going into Wetherspoon’s after a hugely successful trial, with sales four times more than we were expecting.”

JD Wetherspoons operates 900 pubs across the UK and made £66.7 million in profits over 2018. Head of Catering, Jameson Robinson, commented: “We are keen to offer vegetarian and vegan pub-goers an excellent choice of meals to enjoy at Wetherspoon. The plant-based burger is a great addition to the menu and we are confident that it will prove popular with vegetarians and vegans as well as those who eat meat.”

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