Better Plant Sciences Inc. Canada, recently announced that it has taken over the day-to-day sales of all JUSU Life and JUSU Body products for a purchase price of CAD $2.25 million. Better Plant also plans to acquire JUSU Bar, franchise rights and delivery operations upon acquisition of JUSU, which is expected to close in the coming months.
JUSU operates one retail juice bar location in Victoria, British Columbia, and announced this week that it is now delivering cold-pressed JUSU juices in Calgary through its eCommerce store.
“Cold-pressed juice is extremely popular, as it contains nutrients known to boost immunity and general health, but it’s not something that a lot of consumers feel comfortable making at home due to the cleanup, time, and expertise required to get the right taste,” said Penny White, CEO of Better Plant Sciences. “With consumer concerns around COVID-19, adding online order options gives consumers another way to drink their favorite juices while still remaining physically distant as they do not need to enter the store.”
Better Plant has over 200 proprietary formulations, 14 patents pending, and over 20 products for sale in-market. Its latest product release is a natural hand sanitizer gel that is launching in Canada and the US. Better Plant Sciences has also recently submitted a Natural Health Product application for Ayurveda skin ointment to help combat infectious diseases in Canada.
Interestingly, Better Plant’s majority-owned subsidiary NeonMind Biosciences Inc. is engaged in research into developing a psilocybin (psychedelic mushroom) based product for weight loss and is launching a line of coffees infused with health optimizing medicinal mushrooms.
Bruce Mullen, JUSU Founder and CEO, stated: “The Better Plant Sciences team is exactly the kind of partner that I have been looking for. Their team has the knowledge, drive, and experience to take what I have built with JUSU to the next level.”