Beyond Meat co-founders Brent Taylor and Sara Bonham have just launched their new plant-based food startup Perennial, with a newly designed non-dairy drink for older consumers.
Dietary Supplement for Health-Conscious Consumers over 50
While products by some plant-based food brands are primarily aimed at younger generations, Perennial is particularly designed to support older consumers’ gut, brain and bone health. The brand name refers to the demographic term sociologists use for “boomers” and their parents.
According to Taylor, who left Beyond Meat in 2016 to found his new plant-based food startup, their new product is a response to “a very forgotten demographic in food and beverage.” Although this is the fastest-growing consumer demographic and the majority among them consider healthy food and drink a priority, only 1% of global innovation and 10% of marketing spend is reserved for this target group in the food and beverage industry.
More Perennial Products to Be Launched
Perennial fits into the growing market of products in the plant-based food and beverage industry focussing products with additional health benefits. Its founders are enthusiastic about their mission to fuel these innovations. “We really want to create a better world where folks can age into and harness the endless possibilities of plants using science, research, data, and food and sensory [experiences] to really innovate for healthy ageing. It’s never been a better time than right now,” Bonham says.