Veritas Bespoke Launches the World’s First Sustainable Face Mask Made Using Vietnamese Coffee

coffee mask female model AirX
©ShoeX

AirX has been introduced as the world’s first face mask made from Vietnamese coffee. The mask is produced using 100% vegan components and is antibacterial, reusable, and biodegradable. 

The creation of the mask is in response to the increasing environmental damage caused by the disposal of millions of tons of face masks and medical waste caused by the global spread of the coronavirus. According to statistics, during the COVID-19 pandemic in Mainland China, 116 million tons of masks were consumed every day. And during the peak of the outbreak, hospitals in Wuhan released about 240 tons of medical waste every day. While most of Hong Kong’s 7.4 million people have been utilizing single-use face masks daily.

AirX coffee masks on desk, laptop
©ShoeX

Thanh Le, the founder of ShoeX, said, “AirX is not just a recommendation to help prevent the spread of the coronavirus, but preserve the planet as well.”

AirX antimicrobial face masks offer 99.99% dual antibacterial technology with 2 layers of protection. The first layer is woven from coffee yarn using PowerKnit technology and provides a comfortable fit for sensitive skin. The mask has a biodegradable filter inside developed by silver nanotechnology and coffee. It is washable, reusable, and its filter does not need to be washed and lasts for 30 days. The mask has a natural coffee aroma while offering UV Ray protection. It is available in several designs and colors. 

AirX has obtained the AATCC 100 certification, the textile industry’s standard for antimicrobial fabric performance in the US, from third-party QUATEST 3. 

“The face mask deserves to have a longer life than just one-time use. Eco-friendliness, according to us, is not the only selling point of AirX because we all need to take it by default, as a proactive step towards cleaner living habits,” Thanh Le said.

World's First Coffee Mask AirX
©ShoeX

“For the next development, we have successfully embedded technology in producing recycled AirX coffee masks with the N95 feature, the product will be launched soon to the demanding market,” The founder unveiled.

Thanh Le also shared, “The best thing about AirX is being the first step to deliver a healthy solution with 100% vegan components that everyone can buy. It is not too difficult or expensive to start being mindful of our consumption habits for environmentally friendly, natural, and green products. With current resources, AirX can supply to mass production with quantity up to 10,000 masks daily, associated with high demand rate for face masks globally.”

Founded in 2013, Canada-based, Veritas Bespoke, has invented a new approach to the traditional shoe-making method by creating bespoke lasts from 3D scanning technology used in orthopedics footwear. In 2019, ShoeX brands launched sustainable coffee shoes, the ShoeXcoffee. The newly introduced AirX coffee mask is ready to launch in Vietnam and worldwide.