Actress Hilary Duff Announces Partnership with Earth-Friendly Naturalena Brands

Hilary Duff & Naturalena Brand Launch
©Business Wire/Hilary Duff & Naturalena Launch Party

Actress and entrepreneur, Hilary Duff, has announced her partnership with earth-friendly Naturalena Brands’ Happy Little Camper and Veeda products. As Chief Brand Officer, Duff will serve an integral role in product innovation, creative design, building brand recognition, and overall strategy. 

Happy Little Camper offers third-party tested, dermatologically-approved 100% natural cotton wipes, flushable wipes, and natural cotton diapers while Veeda produces a toxin-free, healthy alternative to conventional feminine care products and currently offers tampons, pads, liners, and feminine wipes. 

Happy Little Camper and Veeda work with The Naturalena Foundation, a charitable organization dedicated to assisting women and children worldwide. To date, the Naturalena Foundation has donated 2.5 million pads and 1 million tampons to help end Period Poverty as well as 1000 diaper boxes and 5.5 million wipes to 100 global organizations.

“It’s so rare to find products that are natural and sustainable without sacrificing functionality,” said Hilary Duff. “As parents, we want what’s best for our kids, and as a woman, it’s important to think about my own health when it comes to what I put in my body. Happy Little Camper and Veeda are changing the way we think about the products we use, and I’m so excited to take on this role and help further our mission to provide clean, plant-based products that are safe and accessible for babies and moms.”

Hilary Duff & Naturalena Happy Little Camper
©Business Wire/Happy Little Camper

“We are excited to announce our partnership with Hilary and the next phase of our Naturalena Brands journey,” said Naturalena Brands Co-Founder and Global Director, Adrian Forsyth. “Our partnership with Hilary allows us to garner focus not only on our brands but our foundation and social causes for women and children’s health, which is at the core of the organization’s DNA. Hilary has jumped in and is already contributing strategic direction and input to our marketing team as we further develop premium products for our customers.

“Hilary will bring greater exposure to Naturalena Brands, and we feel we will be able to further increase our impact on our community with greater and increased social causes both locally and internationally. We have delivered many charitable donations over the years and continue to look at how we partner with other organizations and increase giving and awareness of period poverty, a solvable issue, on both the community and global scale. Hilary and I will be working hard to expand these programs in the future, and we couldn’t be more excited to finally announce.”

Located in Irvine, California, Happy Little Camper and Veeda products are available for purchase at numerous online platforms, retailers, and grocery & drug stores in over 30 countries.