Following its astonishing stock market launch this month, industry disruptor Beyond Meat has announced it is building its first ever production facility outside of the US, and it will be based in Zoeterwoude, Netherlands.
Beyond Meat began distributing their products across Europe into retail and food service in 2018 to extraordinary response. Last November, the burgers, which were originally intended to arrive into Tesco stores in August, finally landed three months late in the UK due to unprecedented demand overcoming production capabilities. In April of this year the burgers were introduced into Swiss Co-Op stores, and this month into German Lidl stores.
The new facility will see its first alternative protein patties for the European market ready for shelves in 2020. In order to meet the increasing demand on the other side of the Atlantic, a factory will be built by meat giant Zandbergen World’s Finest Meat in the first quarter of next year.
“As the demand for vegetable products in Europe continues to grow, we are very enthusiastic that we can work with Beyond Meat to produce their innovative products outside the United States,” said Zandbergen’s commercial director Adriaan Figee.