Yesterday Canadian publication CBC reported on the gradual transformation of fast food in Canada with a current lean towards plant-based products both in fast food outlets and in supermarket goods.
CBC report that the fast food industry is now catering to the “One-in-ten Canadian diners who identify as vegetarian or vegan by adding an increasing array of alternative proteins to their menus.” The report says that consumers are turning towards alternative proteins partly due to high meat prices, environmental, and health factors, but conclude that the “The main impetus for the trend is the improvement in vegetarian and vegan options.”
CBC highlight the fact that the meat industry are also venturing into plant-based foods, with companies such as Lightlife Foods, who were acquired by Maple Leaf, now offering nine products in Canadian grocery stores. It cites that “About seven per cent of Canadians consider themselves vegetarians and 2.3 per cent identify as vegans — levels that were not previously known.”
This comes just weeks after the research published by Dalhousie University stated that the number of vegans and vegetarians in Canada now exceeds 3 million.