The Fry Family Food Co. are vegan food manufacturers founded in 1991 South Africa, and popular throughout Europe, Australia, UK, South Africa, Hong Kong, Singapore and several countries around the southern hemisphere. After recent company growth and expansion into the US, they have now announced the launch of a chilled meat-alternatives line which will be stocked in UK Sainsbury’s stores.
The new products include artisan southern-style tenders, chicken-style strips, chargrilled beef-style strips, hearty steak & ale country pie, spicy three bean pasty, artisan chickpea and roasted butternut balls and sausage rolls, and will be available in over 500 Sainsbury’s stores from 10th October. There will be a frozen range launched a month later, to continue their expansion into UK retail.
Tammy Fry, international marketing director at Fry’s, commented: “It’s a really exciting time for veganism in the UK with the demand for innovative new products greater than ever. Sainsbury’s has made great strides recently in bringing veganism to the mainstream and we are looking forward to showcasing our products to customers up and down the country and increasing our lines with Sainsbury’s over the coming months.”