The Hungry Horse chain of pubs, who have almost 300 locations around England, Scotland and Wales, have announced a range of vegan-friendly menu options around the UK.
Hungry Horse is owned by the Greene King Brewery and was founded in 1995, offering budget meals aimed towards families and groups. The new menu has been introduced in response to consumer demand; Senior Food Development Manager Jason Radbourn said, “After listening intently to our customers’ feedback, it came through loud and clear that we needed to experiment with our dishes to cater for a broader range of diets.”
Radbourn added, “Working closely with our suppliers, we have not only introduced a number of new plant-based dishes, but we have also put a spin on some of the traditional pub classics we offer, such as fish and chips, [which is] already proving popular with our customers.”
This news will be welcomed by the fast-growing vegan, flexitarian and vegetarian population in the UK and also is an interesting move by a company who was scored by Ethical Consumer to have the worst rating in terms of factory farming, animal rights, palm oil, environmental reporting and workers’ rights.