PepsiCo has announced today that it has purchased Health Warrior, Inc., an American nutrition-forward company that produce plant-based products including a wide range of nutrition bars, protein muffins, and protein powders. The purchase expands Pepsi’s nutritional portfolio which already includes Sabra Hummus and Kevita kombucha drinks.
Health Warrior was established in 2011 with the mission to make nutrient-dense foods more accessible to Americans. They offer plant-based, non-GMO and gluten free bars containing superfoods such as chia and acai. Healthy Warrior’s Chief Executive Officer, Shane Emmett, said of the acquisition: “With a shared mission to help create healthy relationships between people and food, PepsiCo is the ideal partner to bring our nutrient-dense, plant-forward offerings to even more consumers and considerably accelerate Health Warrior’s growth. This is the whole reason we started the company.”
This is PepsiCo’s first investment that will dock into The PepsiCo HIVE, a newly-created part of Pepsi which will focus on growing emerging brands. “This will enable us to continue building the Health Warrior brand at a deliberate and sustainable pace and to leverage its entrepreneurial expertise and talent to benefit our broader portfolio,” said Seth Kaufman, president of PepsiCo North America. “Health Warrior is a nutrition-forward trailblazer that can provide great insight into high value categories and consumers while benefitting from our expertise and resources to bring plant-based nutrition to more people.”