A Danish startup has arrived onto the vegan scene with hopes of changing the delivery food game. Simple Feast delivers sustainable food in biodegradable boxes, and just announced the investment of $12 million in a funding round led by Balderton Capital in London, with 14W in New York and existing investors Sweet Capital and ByFounders also participating.
Simple Feast provide plant-based food and describe it as “Sustainably produced, organic, and delivered straight to the doorstep” which arrives in weekly biodegradable boxes. Each box contains three prepared vegan meals which are made from organic ingredients and can be served in ten minutes.
CEO and Co-founder of Simple Feast, Jakob Jønck, explains: “Climate change is real. There is no Planet B and we are facing what is arguably the biggest challenge in human history. This is a big investment for a small company, but it’s a drop in the ocean considering the challenge at hand, the politicians and industries we are up against.”
Simple Feast aim to compete with restaurants, meal kits and take-away food. “We are disrupting both the restaurant and the meal kit industry. Nobody has ever taken the challenge of creating climate-friendly, plant-based food seriously while serving it directly to consumers.”