UK Retailers and Restaurants Report Phenomenal Growth in Vegan Sales During Veganuary

Veganuary today releases the final figures for its 2020 campaign which show that over 400,000 people signed-up, exceeding the 2020 target of 350,000. KFC sold one vegan burger every three seconds, Pizza Hut saw a doubling of sales in its vegan offerings, and vegan orders on Deliveroo increased by 78%.

Early Veganuary offerings from fast-food chains such as KFC, McDonald’s and Burger King exceeded all expectations. KFC sold one million vegan burgers in the first month they were on sale – equivalent to one being sold every three seconds. And according to Deliveroo, orders of vegan dishes almost doubled when comparing the number in January 2019 and January 2020, increasing by 78%.

Pizza Hut stated, “This January the number of guests trying a vegan pizza has almost doubled! (compared to pre-Veganuary). Additionally, guests and teams have loved the Pepperphoni so much that it will make a return to our main menu from Feb 26th.”

Pizza Hut Incogmeato
©Pizza Hut

And Subway said :”We’ve seen an incredible response from guests to the Meatless Meatball Marinara. People are loving the taste and have said that they are as equally delicious as the original. We’ve seen a phenomenal uplift in sales as a result and hope our guests continue to enjoy our meatless options now Veganuary has finished.

In the retail sector, sales of Hellman’s Vegan Mayo saw a growth of nearly 400 per cent in Tesco during Veganuary, while M&S’ Plant Kitchen No Chicken Kiev sold at a rate of four every minute since it launched on 2nd January. April Preston, Director of Product Development at M&S, said: “Veganism is a trend that we are absolutely loving at M&S, and as our customers continue to experiment and adopt more flexitarian diets, we too are having fun creating new products to fit within this.”

M & S Plant Kitchen
©Marks & Spencer

Veganuary’s Head of Communications Toni Vernelli reflected: “With the link between animal farming and the climate crisis making headlines nearly every day we expected Veganuary 2020 to be the biggest yet, but it exceeded all of our expectations. We applaud everyone who took part and encourage them to continue eating vegan food as often as possible. And we’re grateful to all of the businesses embracing Veganuary and making it easier for more people to eat more plant-based food more often. Together we are making an enormous difference for animals and the planet.”