Netherlands: Following the sale of meat company Enkco, Vivera Foodgroup is entering a meatless future with the remaining plant-based companies Vivera, Culifrost and Dutch Tofu Company. The group has strong ambitions and aims at large-scale investments in expanding production capacity and product range. Vivera has a strong market position in the European market and is one of the largest producers of plant-based products in Europe. Most of the 100 employees of Enkco will be taken over by Vivera Foodgroup.
The future is plant-based
Enkco, specialist in chilled and deep-frozen meat products, has been sold to Dutch Van Loon Group at the end of May 2019. As a result of the sale Vivera Foodgroup will be able to focus more on the strong growth opportunities in the plant-based market in Europe. With the brand Vivera it has a strong market position in large parts of Europe and is one of the three largest players in Europe.
Substantial growth in plant-based market in Europe
Vivera Foodgroup clearly notices that the interest of consumers in healthier and more sustainable food is increasing strongly in large parts of Europe. Given the rapidly developing market demand and the sale of Enkco, Vivera Foodgroup wants to invest structurally at a higher level in expansions of production capacity and new products. On the short term production capacity of Vivera’s plant in the Netherlands will be considerably expanded in the 3rd quarter of 2019.
Willem van Weede, CEO of Vivera Foodgroup: “We are one of the first companies in the world’s meat industry to say final goodbye to meat. From now on we only focus on plant-based foods which are really conquering the world. More and more consumers are discovering that plant-based products can be just as tasty as real meat and have many benefits for personal health, environmental impact and animal welfare. As a result of the sale of our meat activities we think we can boost even more Vivera’s rapid international growth”