Adesse: “Consumers are so Much More Aware and Conscientious and I Don’t See This Reversing in the Future”

suzanne roberta
Adesse CEO Suzanne Roberta

Adesse New York is a premium line of 12 Free, Vegan, Leaping Bunny and PETA Certified Cruelty Free beauty products. Now, due to the increasing demand for vegan and cruelty-free beauty products, Adesse is debuting their products in Europe for the first time.

We spoke with Adesse founder Suzanne Roberta, whose inspiration for Adesse was born out of her twenty years of working in product development in the beauty industry; having made skin care and color cosmetic products for iconic brands including Revlon, Avon, Origins and Estee Lauder.

Can you tell us a little about the background of your business?
I started thinking about how we spent every day creating beauty products that turned back the aging clock for our faces and bodies, but did nothing for our nails and cuticles. Hands, nails and cuticles are a primary part of our bodies that show the first signs of aging, yet we were not creating anything to address that. There had to be a better solution, so in January of 2014, I decided to leave my Executive role and strike out on my own. My mission was to use all of the knowledge and experience I gained in the beauty industry and change the nail category by creating formulations with high performance ingredients, advanced skin care R&D and high tech manufacturing practices to create finish products that delivered results.

It took a year and a half to develop our formulas and we launched in April of 2016. Sales in our first year totaled 7,000 units and to day, our sales have grown to over 6 million units.

adesse nail trio
©Adesse New York

Tell us about the expansion to the European market – why the decision to expand and why now?
Our intent, when developing Adesse New York, was always to expand into the European market because of the high demand for vegan, clean, safe and non-toxic beauty products. Consumers in the European market are very savvy and sophisticated and looking for clean beauty products, without compromising luxury. Adesse was a natural answer for consumers in this market who want beautiful natural nails without harmful and toxic ingredients.

What is your current vegan product portfolio?
Organic Infused Nail Lacquer, Age Defying Nail Treatment Essentials, Lip Treatment, Voluptuous Plumping Lip Gloss, Lip Polish Luxury Lip Gloss, High Definition Liquid Lipstick, Waterproof Gel Lip Liner and Volumizing Lip and Cheek Stick.

>> page 2: State of the vegan and cruelty-free beauty market

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