The Italian company Probios announces the acquisition of BiotoBio with the support of Agreen Capital. Probios aims to strengthen its position in the European health and wellness food sector via BiotoBio, a leading Italian supplier of organic, healthy and natural foods and cosmetics. The acquired portfolio includes the brands Baule Volante, Finestra sul Cielo, Fior di Loto, and Vivibio.
According to Probios’ management, this is a “transformative” deal and an important step in the strategic plan of Probios and Agreen Capital to consolidate a leading centre for organic, healthy and natural food in Europe. Probios’ previous investor, EcorNaturaSì, will retain a minority stake.
“This acquisition – the most important M&A transaction of the year so far in the Food Health & Wellness sector – will take the Probios Group’s turnover over the €100 million mark in just over a year,” explains Andrea Rossi, President of Probios and Managing Partner of Agreen Capital.
“It strengthens the positioning of our group in its target market through the integration of high quality brands with great potential. The prestigious names of our partners in this project and the strong interest shown by several others confirm the strong focus on sustainability, ESG principles and consumer wellbeing, all of which are the cornerstones of our investment strategy. We are now targeting further industrial and international acquisitions.”
Implementation of ambitious strategic plan
Renato Calabrese, CEO of Probios says: “We are proud to have created a pan-European group that puts nutrition, wellness and sustainability at the centre of its mission. Our aim is to promote an exceptional portfolio of brands recognised for their quality, innovation and close ties to the Italian agricultural and production chains. In the coming months, we will focus on the implementation of our ambitious strategic plan, which aims to consolidate our national and international commercial presence while strengthening the Group’s industrial presence.”
The Tuscan company has recently revamped its visual identity with a new logo and graphic design to improve purchasing and distribution for its more than 850 products. Probios has a wide range of plant-based and gluten-free products and is known for its low-carb “Keto” and “Protein” lines. Probios uses mainly Italian raw materials and a controlled supply chain for the cultivation of high-quality plant-based products and promotes a sustainable agricultural system that respects the soil and biodiversity.
Further information: probios.it/en and biotobio.it
