Katjes Greenfood has acquired a 10.1% stake in mymuesli AG with retroactive effect from April 12, 2023, subject to antitrust review.
Founded in 2007, mymuesli is the world’s first provider of individualized organic mueslis and, as the market leader in online retail, is one of the three best-known muesli brands in Germany. In terms of investment volume, this is the largest minority investment to date by Katjesgreenfood GmbH & Co. KG in the context of a single transaction.
Following the successful placement of its first bond on the capital market at the end of 2022, Katjes Greenfood is further expanding its position in the market for innovative food concepts with an investment in Germany’s largest organic muesli supplier, mymuesli, and intends to tap new sales potential together with the company.
More information at: katjesgreenfood.de
