Investments & Acquisitions

The New Originals Company Expands Tofu Portfolio with SoFine Acquisition

The New Originals Company is further expanding its expertise in the tofu convenience category with the acquisition of SoFine.

With the acquisition of the established SoFine brand and the production facility in Landgraaf, the Netherlands, the New Originals Company aims to strengthen its innovative capabilities and expand its expertise with an extended product portfolio.

“This sale will provide SoFine with specialized support that will reinforce its future success”

Matthias Krön, CEO of The New Originals Company, stated, “We are very pleased to be sustainably expanding our expertise with the new site and almost one hundred highly qualified employees. With SoFine, we are expanding our portfolio with important innovations such as sliced tofu, diced tofu, minced tofu and tofu in water packs, and can thus contribute to the further development of the entire category.

“The plant in Landgraaf complements our existing plants in Slovakia, Germany and Romania and offers our customers an even better overall portfolio. Convenience is very important for consumers when it comes to rediscovering tofu as a key component of a healthy diet”

The New Originals Company X SoFine
© The New Originals Company

The New Originals Company, headquartered in Vienna, is acquiring the Dutch company and the Dutch brand SoFine. The long-established tofu and soy food manufacturer has been a staple in the plant-based food market since its founding in 1963.

The acquisition includes the SoFine and ProLaterre brands, which are established in the Netherlands, Belgium, Germany, Switzerland and Finland, as well as the production facility in Landgraaf, which has state-of-the-art production capabilities. The acquisition is being made from the previous owner, the Swiss-based Elsa Group.

Expanding market reach and innovation

Matthew Robin, CEO of the Elsa Group, states: ”SoFine and The New Originals Company are an excellent match, which is why we could only agree to this sale. This sale will provide SoFine with specialized support that will reinforce its future success.”

With this acquisition, The New Originals Company is expanding its portfolio in the tofu convenience sector and aims to strengthen its innovative strength and expertise in the rapidly growing European market for natural plant-based foods.

In addition to the New Originals Company’s existing production sites in Germany, Slovakia and Romania, and the Lunter, Omami and Inedit brands, as well as private label production, the company is using SoFine to expand its activities in other European markets such as the Netherlands, Belgium, Switzerland and Finland.

Share

Interviews