French startup La Vie, which specialises in the production of plant-based alternatives to traditionally pork-based products such as bacon or lardons, announced this morning a record €25 million Series A funding round.
The startup announced on socials: “So proud to announce a record fundraising of 25 million Euros in a Series A round. This funding will allow us to expand at lightning speed in France, the UK and Europe. Also, it will accelerate our innovation program to bring even more yummy products to consumers.
“A big thank you to our amazing investors Seventures (lead), Partech, Oyster Bay, Capagro, Entrepreneur First & Bleu Capital. Lots of love to our business angels who committed to the issue of food transition: Natalie Portman, Actress, Producer and Director; Thibaud Hug de Larauze, CEO Back Market; Eric Melloul Chairman, Oatly; Thomas Lodewijk Plantenga, CEO Vinted; Frédéric Mazzella, founder BlaBlacar.”
“This fundraising was led by Seventure Partners, followed by investors such as Partech and Oyster Bay Venture Capital. Some important business angels have also joined the La Vie adventure. These include actress and producer Natalie Portman, Back Market CEO Thibaud Hug de Larauze, Oatly Chairman Eric Melloul, Vinted CEO Thomas Plantenga and BlaBlaCar CEO Frédéric Mazzella.”
Formerly known as 77 Foods, the plant-based pork fat specialist’s patented bacon was launched in retail and foodservice last October. La Vie lardons are available nationwide at Carrefour. The brand also made headlines at the end of 2021 following its poster campaign in the Paris metro, which specifically targeted flexitarian and omnivorous consumers.
