The changes we can expect in the long-term, however, are even more profound, and fortunately open as many new opportunities as they present risks to incumbents.

Below, I will share my take on where we might be headed in the aftermath of this crisis, both as consumers, and food entrepreneurs.

Some people will reconsider their diets directly, as a way to reduce their risk of future infections. Others will be nudged by higher-priced meat products, resulting from new regulations.

Most immediately, countries around the world will ban the trade and consumption of wild animals — a common source of novel viruses such as SARS-CoV-2. China has already made this first step, and I expect other countries that still tolerate the practice to follow suit once the pandemic is over.

This crisis has also reminded people of past pandemics, such as the H1N1 swine influenza, originating through factory farming. I expect this practice too will attract increased scrutiny, at least in the developed world.

Finally, public messaging in most countries made very clear coronavirus poses an increased risk to those who are overweight, or have pre-existing conditions. This too is likely to shift people away from regular meat consumption, and towards healthier options in general.

Simultaneously, as international borders shut down, and supply chains are disrupted, local governments and F&B businesses are forced to review their dependence on far-away producers, and look for local alternatives.

Click here to read the rest of this Medium article by Philip Seifi, co-founder of the Pona app.