• Study: Festival Visitors Receptive to Vegan Offerings

    The British entertainment company Barclaycard Perk Park has found in a survey that British festival visitors would like to consume more vegan food. The study asked 2,000 Britons about their habits at festivals, with one in five Britons saying they prefer vegan food to traditional dishes such as hot dogs and hamburgers with meat.

    The researchers found out that many people don’t just visit a festival for the music. “Our research shows it’s now as much about the performance on show as it is about the overall festival experience,” Barclaycard Head of Sponsorship Daniel Mathieson said, “whether that’s the food on offer or the acts on site.”

    According to the survey, companies could have the opportunity to encounter high demand for vegan products. At festivals in particular, consumers are more willing to try something new. Vegan products could therefore be particularly popular there.

  • Latest News

  • The vegconomist-newsletter:
    information for decision-makers

    Subscribe for the vegconomist-newsletter and regularly
    receive the most important news from the vegan business world.

    Click here to add vegconomist to your email contacts and ensure our messages reach your inbox!

    Help: I'm not receiving emails from vegconomist

    Invalid email address
  • Interviews

    More Interviews