Market & Trends

49% of French Households Have at Least One Flexitarian

According to a recent study by Kantar World Panel, 49% of households in France currently have at least one flexitarian person actively seeking to limit their meat consumption, demonstrating a drastic rise from just 25% six years ago.

In 2021, 16% of French consumers purchased meat alternatives. According to figures reported by the Huffington Post, sales of meat alternatives increased by 16% between November 2020 and November 2021 in France. The market was worth €105 million in the same period.

Currently, Herta’s Le Bon Végétal brand (Nestlé) is said to have a 54% share of the market for plant-based alternatives in the ‘plant-based delicatessen’ supermarket section. However, the sector is becoming increasingly dynamic thanks to the arrival of new players, including many vegan French companies such as La Vie and Happyvore.

ClosePlease login
See all bookmarks