Market & Trends

Alpro Research Finds Vegan Milk is Mainstream in British Coffee Shops

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Belgium company Alpro, which has been creating the milk alternatives for nearly 40 years, has conducted a survey and found that 48% of coffee drinkers in the UK, now drink coffee with plant-based milk when they are on the go. These dairy-free milks include coconut, soy, and almond. In total, around 21 million plant-based coffees are served in the UK every week.

Research from the survey also found that in 2019, 44% of all coffee drinkers in the survey would ‘definitely’ or ‘probably’ drink more plant-based options in their coffee.

Alpro UK & Ireland head of coffee marketing Abbie Hickman said in a statement to Drinks Insight Network: “No longer a niche offering, plant-based has now firmly hit the mainstream as a choice for an ever increasing number of coffee drinkers, irrespective of their dietary persuasion. To make the most of this opportunity, baristas and coffee shop owners should add a broad choice of plant-based options to their menu. And the good news is that Alpro can make it incredibly easy to either get started, or add to your repertoire. Each of our Alpro For Professionals products has been specifically developed to work with coffee in terms of both taste and performance, so whatever your plant-based ambitions, you can rest assured that you can create delicious plant-based coffee without compromise.”

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