Market & Trends

As Beyond Meat Consumers Question its Sustainability, AI Platform Tastewise Reveals Coming Sustainability Trends

Tastewise​, an AI-powered food intelligence startup founded by former Google executive Alon Chen, issues its latest report on F & B trends in 2020. After analysing billions of data points, Tastewise says, “Plastic straws and packaging are hurting the planet, shopping local can reduce pollution, and meat alternatives are skyrocketing.”

The platform’s latest report forecasts industry changes in sustainability for the coming decade. It reveals that 23% more consumers prioritize sustainable food choices today than a year ago, and while 39% of consumers’ sustainable conversations focus on health benefits, only 1% discuss animal rights, disproportionately to its impact on environment sustainability.

Geographic Sustainability Infographic

Other key findings from the report include:

  • Meatless conversations are on the rise, with vegan diet proving most popular.
  • California leads the way in sustainability; with only 12% of US population, it’s home to 22% of sustainable restaurants
  • Keto dieters are seeking suitable, sustainable meat options, while some are ready to avoid animal products altogether
  • Juice and smoothie bars that promote sustainable packaging are benefiting from increased consumer excitement
  • Healthy waffles and oats are on track to win the restaurant scene

“Sustainability is an issue that’s increasingly important across food categories and markets, and we’re excited to offer data that impacts the future of our industry,” said Alon Chen, Tastewise Co-Founder and CEO. “We are helping our clients on a daily basis to find the right sustainable solutions that meet their consumer needs of today, as well as tomorrow. If a menu or a product doesn’t offer sustainable seafood, it’s time to catch up to consumers’ heightened culinary consciousness.”

The full report can be downloaded here.

ClosePlease login
See all bookmarks