Market & Trends

Food Industry Report 2018: Vegetable Popularity Grows

In her new book, renowned food expert Hanni Rützler analyses and reflects on the most important food industry trends. She says, “Plants have gained a new starring role on our plates”. This refers to the continuing dietary trend of not consuming meat and switching to plant-based alternatives instead.

In cooperation with the leading food magazine Lebensmittelzeitung, Rützler paints a comprehensive picture of our food culture and new culinary influences from other countries. Food trends are valuable ‘seismographs of a society’ or ‘early warning systems’; they signal changes and provide information about people’s desires and living conditions. In this way, they also provide the food industry with an orientation aid to anticipate future developments early on.


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