Forbes reports plant-based eating as one on the top trends driving the food and beverage industry. With third of the population actively reducing their meat consumption, the demand for plant-based products is rapidly growing in 2019.
Counteracting the meat and dairy industries commodity boards, non-profit organisations are emerging to support plant-based choices: Plant Based Foods Association and Good Food Institute are both promoting education, research, and entrepreneurship in the plan-based field.
The advances in research and technology has made it possible for plant-based alternatives, like soy, peas, and nuts, to taste like dairy milk or cheese, or even like meat. Plant-based burgers available on the market today are on par with meat-based burgers in terms of flavour, satiability, and texture, while being more sustainable and ethical.
More and more restaurants are expanding and improving their plant-based range to satisfy vegans and the vegan-curious, while leading brands and supermarkets plant-based offerings are proliferating at exponential rate; it’s clear that the plant-based market is blooming.