A report by Allied Market Research has predicted that the non-dairy creamer market will grow with a CAGR of 7.3% through to 2027, reaching a value of $2.38 billion.
Demand will be driven by increasing desire for plant-based products and a growing vegan population. New opportunities will be provided by the rising number of consumers with dairy allergies and the introduction of different flavors.
However, the high cost of non-dairy creamers could pose a challenge, along with competition from low-fat conventional creamers.
North America currently has almost two-fifths of the total market share, and is expected to continue to lead due to growing health awareness, successful marketing strategies, and new product launches. The Asia-Pacific region will see the largest CAGR at 8.6%, as consumers increasingly turn to non-dairy products.
New creamer launches
In North America, several companies have recently launched new plant-based creamers, with THIS PKN introducing products made from pecan milk and Coffee mate offering plant-based options for the first time in its 50-year history.
Meanwhile, Danone North America recently announced a $65 million investment into some of its key brands, including Silk coffee creamers.
“We are delighted to announce this investment in our North American business, which will allow us to capitalize on consumer demand in key beverage categories including coffee creamers, plant-based creamers, and ready-to-drink coffee, while also supporting our long-term growth agenda,” said Shane Grant, Group Deputy CEO at Danone Americas. “This investment will help us keep our products on our customers’ shelves and give more American consumers the Danone products they love.”
