Market & Trends

UK: Vegan Category Receives Most Entries at British Pie Awards 

After a vegan pie won the top prize at the British Pie Awards two years ago, almost 70 of the pies entered into this year’s competition are 100% plant-based.

Hosted in Melton Mowbray – famous for its conventional pork pies – the British Pie Awards has a group of 150 judges who test 800 pies over several categories, with the vegan category this year being the largest. The vegan pie category this year boasted some of the best food innovations, including spicy jackfruit, mushroom and ale, and bombay potato pies.  

Arabian-chickpea Clive's Pies
©Clive’s Purely Plants

A survey conducted by alt-meat company Gold&Green Foods this year found that plant-based pies and pastries were the most in-demand for consumers, with 35 percent of respondents wanting more vegan options. UK plant-based pie makers like Clive’s are experiencing incredible growth, with Veg Capital recently becoming a majority shareholder. 

“It took people a while to accept the vegetarian class, but the vegan class? In the home of the Melton Mowbray pork pie? That was a bit of a challenge,” Matthew O’Callaghan, the chairman of the town’s pork pie association, told the Guardian. Despite his title, O’Callaghan actually is a vegetarian himself. “We wanted to make the pie awards inclusive”, he added.


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