Market & Trends

Vegan Lifestyle Drives Ayurvedic Food Market

A report called Ayurvedic Food Market Overview and Regional Outlook Study 2018 – 2028, published by, analyses the market for Ayurvedic foods. The Ayurvedic diet involves minimally processed foods and mindful eating rituals, which although originate in India, over the past few years are witnessing demand from global-level.

When segregating the Ayurvedic food market into solid form and liquid form products, the solid form products are expected to account for the leading share in the market as the segment is witnessing high demand for solid-form products globally.

Some of the key players in the global Ayurvedic food market include: Cosmoveda EK Günther Eckerle, Govinda Natur, Dabur, Patanjali Ayurved, HUL, ITC, and Maharishi Ayurveda Europe. These key players and some of the local players in East Asia are investing more and trying to manufacture products such as Ayurvedic beverages such as juices and healthy drinks and tea. Some of the companies are increasingly researching to improve the shelf life of these products naturally without altering its properties and freshness.

Plant protein sources
© Maria Raz –

Global Ayurvedic Food Market: Key Trends

According to the report, growing preference of the vegan diet globally is contributing majorly to the growth of the global Ayurvedic food market. Additionally, rising sensitivity towards animal rights is leading to increasing demand for the vegan diet. Plus, growing awareness toward the health benefits associated with the consumption of Ayurvedic food is driving growth of the global Ayurvedic food market. Furthermore, manufacturers and key players in the market are trying to cater to this increased demand by launching all variant food products based on the natural and Ayurvedic food ingredients. This is expected to drive market growth in the coming years.

Moreover, the surge in acceptance of e-commerce and online trading sector which have increased its availability globally and especially across the developing countries is fuelling the market’s growth. On the global level, consumption of Ayurvedic food is itself a trend, which is benefiting to boom the global sale of Ayurvedic food.

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