• German Advertising Council Agrees With Katjes Regarding Controversal Vegan Commercial

    The TV advert by sweets brand Katjes in Germany for Chocjes vegan chocolate caused controversy and triggered many discussions. The predominantly positive reactions were countered by complaints by farmers and the Bavarian farmer association.

    Following Katjes’ statement, the German Advertising Council now comes to the conclusion that the Katjes Chocjes campaign is unobjectionable. In the opinion of the Advertising Council, the industrial livestock farming existing in Germany is the subject of social controversies, to which the commercial makes a critical contribution. It is neither a general defamation of the profession of dairy farmers nor of consumers who prefer milk chocolate.

    The advert can be viewed on YouTube here.

  • Latest News

  • The vegconomist-newsletter:
    information for decision-makers

    Subscribe for the vegconomist-newsletter and regularly
    receive the most important news from the vegan business world.

    Click here to add vegconomist to your email contacts and ensure our messages reach your inbox!

    Help: I'm not receiving emails from vegconomist

    Invalid email address
  • Interviews

    More Interviews