Marketing & Media

Global Food Brand Foods United Inc. Acquires LIVEKINDLY

It has been announced today that plantbased consumer platform LIVEKINDLY has been taken over by Foods United, a subsidiary of the Swiss investor Blue Horizon, which also recently acquired a majority stake in the German meat alternative brand Like Meat.

In the course of the takeover, Foods United will change its name to The Live Kindly co (TLKC). Controlling shareholder of TLKC is the investor Blue Horizon Corporation, whose founder is Roger Lienhard. Among others, the German PHW Group is also a shareholder in TLKC. TLKC has raised 200 million dollars in investor capital and intends to use this to acquire majority stakes in vegan/plant-based companies.
LIVEKINDLY co. will be led by several players from the corporate world, including Kees Kruythoff, Chairman & CEO (former President of Unilever North America); Roger Lienhard, Board of Directors and Founder (Founder of Blue Horizon Corporation); and Jodi Monelle, CEO and Founder of LIVEKINDLY Media.
The leadership team includes food industry players including Mick Van Ettinger, Chief Marketing Officer (formerly Unilever), and Aldo Uva, COO and Chief R&D Officer (formerly Nestlé, Firmenich and Ferrero).
Brands under the LIVEKINDLY co. portfolio at this point include The Fry Family Food Co. With these investments and an equity stake in Puris Holdings, a producer of plant-based ingredients, the LIVEKINDLY co. will now own and operate products encompassing the entire chain of production, as well as a media division in LIVEKINDLY Media.
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