Marketing & Media

Herta Launches Plant-Based Knacki for Kids With Sausage Balloon Animals

Update 27th April: this product has been found to contain eggs.

Nestlé-backed processed meat brand Herta has developed a novel plant-based approach for its new range of vegan sausages for kids. Herta, one of France’s leading meat brands, has presented the vegetable-based version of its Knacki sausages as balloon animals. 

Citing research from the brand that 77% of children under 10 are reluctant to vary their diet, Herta has launched the new plant-based Knacki range along with the eye-catching sausage balloon animal campaign. Despite claiming to be France’s leading charcuterie brand, Herta has declared its commitment to plant-based education for future generations and the adoption of greener diets.

Herta knacki sausages
©Herta

In the shape of a dog, giraffe, butterfly, and an octopus, the campaign aims to be a fun, kid-friendly message to promote the plant-based Knacki. The campaign is being broadcast on social networks, DOOH, and in the press. 

Le Bon Végétal

Nestlé previously sold a 60% stake of Herta to Casa Tarradellas in order to focus on its plant-based offerings, including Herta’s Le Bon Végétal brand which is reported to have a 54% share of the market for plant-based alternatives in the ‘plant-based delicatessen’ supermarket section. 

Herta knacki sausages
©Herta

”The balloon animals came to life thanks to 3D modeling. The visual rendering had to represent both the shape of the balloons and the texture of the famous Knacki . Particular care was taken with the different character traits and the choice of body postures, to give each animal a fun personality,” explains PR agency Ogilvy Paris.

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