James Cameron, Canadian filmmaker and environmentalist who lives between New Zealand and the United States, together with his wife Suzy Amis Cameron, invest in plant-based foods, from an organic farm in New Zealand to a Canadian plant which produces protein concentrates from peas and lentils.
Cameron, whose films have grossed about $6 billion worldwide, and his wife Suzy Amis Cameron have been vegan since 2012. The Camerons founded Verdient Foods in September 2017, whose facility in Saskatchewan Canada, processes plant proteins used to make products like pasta, sauces and butters.
The couple also recently entered into a joint venture with U.S. based refiner Ingredion Inc. to supply $140 million of strategic investments to expand its range of plant-based protein solutions. The Cameron Family Farms in the countryside of South Wairarapa in New Zealand grows crops, vegetables and fruit. The couple’s vision for a vertically integrated food company even extends to breeding their own seeds.
More and more investors are turning to plant-based investments as the global hunger for sustainable options continues to thrive. According to analysts at investment bank Barclays, the meat alternative market is on course to attain an annual value of $140 billion over the next decade, giving the meat-free category around 10% of the $1.4 trillion global meat industry.
Ms Amis Cameron said in an April interview; “From the moment we went plant-based, our world did a 180. We started looking at our investments, our business opportunities. At this point, aside from Jim’s film work, they all go through a plant-based lens.”