Marketing & Media

Kellogg’s MorningStar Farms Brand Launches “Lose Your Veginity” Campaign With Bachelor Star Colton Underwood

MorningStar Farms, the Kellogg’s line of vegan products, has partnered with Colton Underwood, popular Bachelor star and health enthusiast, to help America lose its “veginity.”

©Morningstar Farms

On top of its expanding range of products that include Chik’n Nuggets, Corn Dogs, Chorizo Crumbles Breakfast Sausages, veggie burgers, and buffalo wings, MorningStar Farms says it is committed to being 100% vegan by 2021.

To launch MorningStar Farms’ Lose Your Veginity campaign, Underwood hosted a plant-based party in New York City. “I wanted to start reducing the amount of meat in my diet, but like many people, I was a little bit wary of veggie protein,” said Colton Underwood. “Luckily, my first time was with MorningStar Farms, and it was so delicious I couldn’t wait to do it again.”

“We’re proud to offer America’s favorites made from plants – from our popular veggie burgers to sausage patties to our buffalo wings, you crave it, we have it,” said Sara Young, General Manager at Kellogg’s. “We want everyone’s first time eating plant-based foods to be incredible, and our new Lose Your Veginity campaign is a fun, cheeky way to make sure Americans know we’re ready to be their long-term plant-based partner.”

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