Marketing & Media

Session 8 of the ‘update’ Webtalk Series: 10 Years Veganuary – Lessons, Leads and Learnings

The international business webtalk series ‘update’ discusses the most pressing issues of the ongoing protein transition.

Based on the latest news, data, and facts, the future of the industry will be put forward and discussed with key market players in this series of talks.

10 Years Veganuary – Lessons, Leads and Learnings

January 16th, 10:30 AM CT (CHICAGO) | 5:30 PM CET (BERLIN) | 4:30 PM GMT (LONDON)

>> Register now!

Campaigns are a powerful force for shaping mindsets and spreading ideas. While traditional industries often use them to counter transformational movements, progressive companies and organizations come together every year to champion one of the most impactful campaigns for food system change: Veganuary.

But here’s the question: Is food system transformation primarily speaking to flexitarians? Campaigns like Veganuary are at the forefront of this dialogue, serving as a bridge between consumer awareness and market shifts. Should we move beyond categorizing people by specific dietary choices and instead embrace terms like “climatevores”? Is being vegan the ultimate goal, or is there a broader, more inclusive pathway to systemic change?

Veganuary’s success raises compelling questions: What makes campaigns like this so effective? What lessons can businesses and individuals learn from its approach?

What began as a simple idea from a British couple has grown into one of the most successful global initiatives for inspiring change. Let’s dive into the story behind Veganuary, explore its strategies, and understand its role in driving food system transformation.

Are there any critical questions or topics you feel must be covered? We invite you to submit them before or during the session. Our experts will be happy to discuss them.

Participants

  • Toni Vernelli, International Head of Policy and Communications at Veganuary
  • Denise Schmidt, Brand Activist at The Vegetarian Butcher
  • Guest Speaker (to be announced)
  • Nadine Filko, Moderation

>> Register now!

Can’t make the live event? Register anyway! We will send the recording to all registrants by email.

 

 

Share

Interviews