Marketing & Media

UK’s Biggest Plant-Based Retailer The Vegan Kind Rebrands, Aims to “Welcome a Whole New Audience”

The Vegan Kind, which is the UK’s biggest vegan online store and most popular vegan subscription boxes service, has announced a rebrand. It developed the new look in collaboration with London-based B&B studio.

The retailer says the new branding better reflects its identity as a “shop of tomorrow”, adding that the more modern look will help it reach a broader audience. It is targeting a range of consumers, from vegans and vegetarians to flexitarians and eco-conscious shoppers.

“As a brand, The Vegan Kind has always been ahead of its time in terms of its commitment to plant-based living, community-building, and carbon offsetting,” said Lisa Desforges, Head of Strategy at B&B studio. “It was such a pleasure to help ensure the brand remains on course for an incredibly bright future as we all catch up with their vision.”

The Vegan Kind
© The Vegan Kind

The Vegan Kind announced earlier this year that it would plant a tree for each order made, along with other environmental initiatives such as carbon-neutral deliveries and recyclable packaging. In April, it raised £3.5 million in the largest ever funding round for a UK vegan retailer, and it has also been responsible for helping several other vegan and plant-based companies to succeed.

“We want to make it as easy as possible for people to make plant-based choices,” said Scott McCullouch, Co-Founder of The Vegan Kind. “The new brand really delivers on our need to feel welcoming and inclusive, but also inspiring and informative. Our mission is to make plant-based living effortless, and our re-brand is going to welcome a whole new audience to The Vegan Kind.”

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