Veganuary announces that the number of participants signing up to go vegan next month has already hit 65,000 – almost 20% of the way to the goal of 350,000 participants. In addition, the charity’s crowdfunding campaign to raise £40,000 for the first pro-vegan TV advert has already been exceeded.
The prospect of playing a part in getting the first pro-vegan TV ad aired has been a big motivator for the public. The crowdfunder campaign raised £25,000 within 24 hours of launching and is now at £42,000. People can still donate for another 24 hours and the more money that is raised, the wider the ad will be seen.
Toni Vernelli, Head of Communications at Veganuary, says: “The Economist predicted 2019 would be the year of the vegan, but 2020 is going to blow it out of the water! With 65,000 people already pledging to try vegan with Veganuary this January, we are on-course for our biggest year yet. Whether people are doing it to help animals, protect the planet or improve their health, one thing is certain – veganism is the trend that keeps on trending!”