At this year’s Milan Design Week, Under Armour and UNLESS presented a new capsule collection of fully plant-based sportswear. The launch marks the first collaborative project between the athletic brand and UNLESS, a company known for producing garments without synthetic materials or plastic content.
“This is just the beginning—the next evolution of sportswear made for athletes and built for the planet”
The limited-edition collection, which includes hoodies, t-shirts, and shorts, is designed to meet athletic performance standards while being made entirely from regenerative, plant-derived materials. Once worn out, each item can be composted, leaving no plastic residue or synthetic waste behind.
The collection was introduced through an installation at Fuorisalone that depicted the full life cycle of the garments, from raw plant inputs to finished products, and eventually to compost. The exhibition aligned with the broader themes of circularity and material innovation that have gained traction at Milan Design Week in recent years.
“This is just the beginning—the next evolution of sportswear made for athletes and built for the planet,” a joint statement from the brands noted.
First post-acquisition release
UNLESS, founded as a regenerative fashion brand, has previously focused on plant-based alternatives to conventional materials. This collaboration with Under Armour follows its acquisition by the sportswear company and represents its first major release under the new ownership.
The collection includes items across men’s, women’s, and unisex categories and incorporates design influences from skate, surf, and outdoor cultures. According to the companies, the garments are constructed for durability and everyday use, but made to decompose fully without releasing microplastics or toxic chemicals.
The capsule will be sold exclusively at the Under Armour Brand House in Baltimore, with prices ranging from $30 to $160.
No timeline has been announced for further product releases beyond this initial capsule.
