Wagamama, Beyond Meat, and Wicked Kitchen Join New ’50 by 25′ Sustainable Dining Campaign
Animal rights charity Viva! and Emma Osborne, founder of Citizen Kind, have together launched a large-scale, two-year long initiative centred around sustainable dining called 50 by 25, which urges restaurants to make 50% of their menu plant-based by the end of 2025. Restaurants, hotels, coffee shops, food brands, distributors, wholesalers, professional chefs, and delivery services will all play an important role in kicking off this UK-based campaign. Brands Wagamama, Beyond Meat, and Wicked Kitchen have already pledged their support, joined by celebrities such as plant-based chef Derek Sarno, co-founder of Wicked Kitchen, and the multi-award-winning French chef (turned vegan) Alexis Gauthier. Wagamama’s menu is already 50% plant-based, and the 50 by 25 campaign is now calling for other restaurants to follow suit. As part of the …