Katsu Musubi

© OmniFoods

Products & Launches

OmniFoods & 7-Eleven Hawaii Launch Plant-Based Katsu Musubi

7-Eleven Hawaii has partnered with plant-based meat brand OmniFoods to launch a plant-based version of the Japanese dish katsu musubi. The product is made with OMNI Luncheon, a high-fiber plant-based pork alternative made from soy, wheat, and beets. The meat alternative is prepared katsu-style and placed on rice, before being wrapped in nori. The katsu musubi is now available at all 66 7-Eleven locations on the Hawaiian islands of Oahu, Kauai, Maui, and Hawaii Island. “We are thrilled to partner with OmniFoods to offer our customers a new, plant-based option that is not only delicious but also healthier for them and the planet,” said Debbie Lee Soon, Food Innovation & Development Manager at 7-Eleven Hawaii. “The plant-based Katsu Musubi is a great addition to our …


Oatly Barista

© Oatly

Retail & E-Commerce

Oatly Barista to Roll Out at Coffee Machines in 390 Swedish Convenience Stores

Swedish consumers will soon be able to enjoy coffee made with Oatly Barista at almost 400 convenience stores across the country. Thanks to an expanded partnership with Reitan, one of the region’s leading retail companies, the oat milk will roll out at coffee machines in around 300 Pressbyrån stores and 90 7-Eleven locations. Oatly and Reitan have been collaborating since 2011, when the latter’s convenience stores began stocking Oatly products on their shelves. Around ten million coffees are sold each year at Reitan-operated locations, so the partnership has huge potential for Oatly. It will be promoted via the Pressbyrån and 7-Eleven apps, along with in-store digital screens and social media. “An important step” Sweden is known for its progressiveness when it comes to plant-based foods, …


7-Eleven Waygu Steak Wrap

Southwestern Plant-Based Steak Wrap ©7-Eleven Canada

Products & Launches

Wamame’s ‘Waygu’ Beef Launches in 7-Eleven Canada Plant-Based Steak Wraps

Canada’s Wamame Foods announces it is launching its ultra-premium Waygu™ plant-based meat strips in 7-Eleven Canada locations nationwide. Now available for a limited time, Waygu is featured in several items on the chain’s “ready-to-serve” menu, including the Southwestern Plant-Based Steak Wrap and Mexican Plant-Based Steak Wrap. According to Wamame, its products were chosen as 7-Eleven Canada’s top choice to help drive the chain’s mandate to offer more “ready-to-serve” vegan and sustainable options. Wamame states it worked directly with 7-Eleven Canada for six months to develop the new offerings.  Every 7-Eleven across Canada “We are excited that Wamame products are now available in every 7-Eleven location across Canada,” says Mr. Jarrett Malnarich, CEO of Wamame Foods Inc. “Being able to develop, launch and support 7-Eleven Canada’s …


7-Eleven Impossible Breakfast Sandwich

©7-Eleven Canada

Products & Launches

7-Eleven Canada Debuts Plant-Based Breakfast Sandwich with Impossible Sausage and JUST Egg

JUST Egg announces 7-Eleven Canada is launching a new, 100% plant-based breakfast sandwich across its stores. The Plant-Based Breakfast Sandwich with Impossible Sausage is now available 24/7 at participating 7-Eleven locations nationwide. Made with Impossible Sausage, JUST Egg, and melted Violife Cheddar inside a toasted English muffin, the sandwich is described as an option for both “vegan lovers and flexitarians” that offers 18 grams of plant-based protein. It also offers a good source of iron and calcium, with zero cholesterol.  More healthy options The sandwich is 7-Eleven Canada’s latest plant protein offering – in 2022, the convenience chain partnered with Lightlife Foods to debut plant-based chicken tenders in more than 600 of its stores.  According to 7-Eleven, the oven-baked tenders were part of a commitment …



OmniEat ©Green Monday

Food & Beverage

OmniPork Ready Meals Now in 800 7-Eleven Stores in Hong Kong and Macau

7-Eleven Hong Kong is rolling out two of the plant-based OmniEat ready-to-eat meals by OmniFoods – Spicy Thai Basil OmniPork with Jasmine Rice and Thai OmniPork Stir-Fried Noodles, both selling at a limited offer and priced at HKD30 per pack.   Spicy Thai Basil OmniPork with Jasmine Rice contains high-protein OmniPork and half a cup of vegetables including basil, onions, asparagus and beans. It is low-fat, low-saturated fat and free of cholesterol, MSG and preservative. Meanwhile, Thai OmniPork Stir-Fried Noodles pairs calcium and iron-rich kale with the high-protein and low-fat OmniPork.   Both of the OmniEat ready-to-eat meals are available in 800 of 7-Eleven outlets across Hong Kong and Macau starting 14 October.