77 Foods

77 Foods bacon

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Company News

Fat Pioneer 77 Foods Rebrands as La Vie, as 92% Prefer its Game-Changing Bacon to Conventional 

77 Foods, the creator of plant-based pork fat from France, has rebranded as La Vie after more than three years of R&D. The colorful rebranding and playful imagery of La Vie marks the brand’s entry into the retail market for its patented vegan bacon that has been making waves in the plant-based scene.  Made from sunflower vegetable fat in a patented extraction process, La Vie’s bacon and diced bacon are the first products to be released. In blind trials at Sirha 2021 – the food sector and hospitality fair – 92 % of tasters preferred La Vie bacon to its conventional counterpart.  Based on a GMO-free protein base of soy, and available in Natural or Smoked versions, the brand claims its products replicate the taste, …

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Market & Trends

The Future is Fat: The Startups Looking to Fatten up Vegan Food

Research shows vast swathes of the global population are turning to plant-based for a healthier diet, with vegan food associated with a wide array of health benefits. On the other hand, however, researchers have concluded that many consumers simply find processed animal-based foods too tasty to give up.  According to Phil Morle from plant-based industry investor Main Sequence; to “unlock the mysteries of fats and create animal-free fats” is “essential for the future of the industry”. Fat holds the key to flavour, and creating viable, healthy and tasty vegan fats is the latest innovation frontier. With this in mind, vegconomist takes a look at the fattiest players in the alt meat sphere:   77 Foods  After being named by Unilever as the winner of its Innovation …

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BaconStrips Hooray Foods

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Market & Trends

Mmm, Bacon: Plant-Based Bacon Outselling Conventional as Market Doubles

Long-held as a taste icon for many diehard animal meat-eaters, now bacon is also experiencing plant-based disruption. Sales of plant-based bacon are up 25% – double the rate for the same period for animal-based bacon – and the plant-based bacon market as a whole doubled in 2020 to $267 million, reports Bloomberg.  As multiple players are entering the space from different angles, here is the vegconomist latest from the major disruptors in alt bacon: Robert Downey Jr. backed Atlast Food Co, a spinoff from Ecovative Design, has raised $100 million to create the world’s largest mycelium farm to create its fungi-based bacon flagship product.  Prime Roots has launched what it claims to be the world’s first plant-based bacon lineup of thick-cut, butcher-style bacon in Black …

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77 Foods lardons

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Startups, Accelerators & Incubators

Unilever Selects French Plant-Based Pork Fat Specialist 77 Foods as Innovation Champions

Unilever has named French startup 77 Foods, creator plant-based pork fat product, as the winner of its Innovation Challenge. Unilever aims to reach its target of €1 billion annual sales of plant-based meat and dairy alternatives within the next five to seven years. According to 77 Foods, 92% of participants in a blind test preferred 77 FOODS bacon to pork bacon.

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