When it set out to create authentic plant-based meat alternatives, French startup 77 Foods made a key realisation — fat is important. This ultimately led it to develop vegan bacon that it claims is the “yummiest on the market”.
Fat Pioneer 77 Foods Rebrands as La Vie, as 92% Prefer its Game-Changing Bacon to Conventional
77 Foods, the creator of plant-based pork fat from France, has rebranded as La Vie after more than three years of R&D. The colorful rebranding and playful imagery of La Vie marks the brand’s entry into the retail market for its patented vegan bacon that has been making waves in the plant-based scene. Made from sunflower vegetable fat in a patented extraction process, La Vie’s bacon and diced bacon are the first products to be released. In blind trials at Sirha 2021 – the food sector and hospitality fair – 92 % of tasters preferred La Vie bacon to its conventional counterpart. Based on a GMO-free protein base of soy, and available in Natural or Smoked versions, the brand claims its products replicate the taste, …